Emerging trends in mobile video calling among smartphone owners in the US

About the Report

According to a May 2015 survey by YouGov, nearly half of all US smartphone owners have engaged in mobile video calls. The trend is driven by young millennials who also use emerging social media platforms like Vine and Snapchat. Most mobile video calls are made to friends and significant others making it more similar to texting and messaging instead of voice calls. Consumers find mobile video calls to be intimate and accessible yet have concerns over he quality of the call.

Table of Contents

1. Millennial smartphone owners drive mobile video calling

2. Mobile video calling mostly used to connect with friends and significant others

3. Mobile video calling perceived as more intimate but faces issues with lags and dropped calls 

List of Charts

• US mobile video callers by gender, age and social network usage
  
• US mobile video callers by smartphone make and carrier
  
• US mobile video callers by who they call - Male & Female
  
• US mobile video callers by who they call - Breakup by age
  
• Consumer’s perceived advantage of video over voice calling
  
• Consumer’s perceived disadvantage of video over voice calling