Insight Brief: Why Do Shoppers Choose Online Over Physical Stores?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. Why do most shoppers choose online over physical stores?
   • Convenience and better pricing are the top reasons, each influencing 65% of online shoppers.
2. How important is product availability and variety for online shoppers?
   • Nearly half (44%) value 24/7 availability, and 39% prefer the wider product selection offered online.
3. What other factors influence shoppers to prefer online channels?
   • Customer ratings (37%), avoiding crowded stores (36%), easy product comparisons (29%), and detailed product content (26%) also play significant roles.

What's Included:

1. Insight Brief (PDF File):
   • Learn the top motivations driving online shopping decisions, including convenience, price, availability, and product variety. Use this to enhance digital strategies, improve online shopping experiences, and attract more customers by meeting their expectations for simplicity, value, and accessibility.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.