Insight Brief: Why Do Shoppers Choose More Expensive Products?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. What is the primary reason shoppers choose more expensive products?
   • Perceived product quality is the main reason, influencing 34% of shoppers to select higher-priced options.
2. How important are customer reviews and brand reputation in premium product decisions?
   • Customer reviews influence 18% of shoppers, while brand reputation impacts 17% when choosing premium products.
3. Do social proof and influencer endorsements play a major role in premium purchases?
   • No, only 6% rely on recommendations from friends or family, and just 2% are influenced by influencer endorsements.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to justify premium pricing by emphasizing product quality, positive customer reviews, and strong brand reputation. Use this to improve conversion rates, increase willingness to pay higher prices, and strengthen long-term customer loyalty through effective trust-building and value communication strategies.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.