Insight Brief: Why Do Shoppers Buy on Social Media, and How Does It Differ by Generation?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. Why do shoppers make purchases on social media platforms?
   • Exclusive discounts are the top reason across all generations, influencing 47% of Baby Boomers and 38% of Gen Z shoppers.
2. How does influencer marketing impact generational buying behavior?
   • Gen Z is most influenced by social media influencers (32%), while older generations show far less reliance on influencer recommendations.
3. What role does shopping convenience play for older shoppers?
   • Seamless shopping experiences matter most to Baby Boomers (14%), who value convenience more than younger generations.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to drive social media sales by aligning discount strategies, influencer marketing, and seamless checkout experiences with generational preferences. Use this to boost engagement, improve conversion rates, and optimize social commerce strategies for Gen Z, Millennials, Gen X, and Baby Boomers across digital platforms.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.