Insight Brief: Why Do Shoppers Abandon Their Online Purchases?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. What is the main reason shoppers abandon their online purchases?
   • High prices are the top reason, leading 58% of shoppers to abandon their carts before completing a purchase.
2. How do product content and ratings influence cart abandonment?
   • Poor ratings (56%) and low-quality product images or incomplete descriptions (45% and 42%) significantly contribute to cart abandonment.
3. Do delivery speed and stock availability affect purchase completion?
   • Yes, 40% of shoppers abandon purchases when items are out of stock, and 33% leave due to slow delivery times.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to reduce cart abandonment by optimizing pricing strategies, improving product content, and building brand trust. Use this to enhance customer confidence, increase conversion rates, and minimize lost sales by addressing key shopper frustrations including high prices, poor product presentation, slow delivery, and inconsistent information.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.