Insight Brief : Who is Buying Through Social Media?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. Which age groups are most actively purchasing products through social media?
   • Shoppers aged 18-34 are the most active, with seventy-three percent in both the 18-24 and 25-34 age groups making purchases through social media.
2. How does the rate of social media shopping change across different age groups?
   • There is a gradual decline in social shopping as age increases, with sixty-four percent of the 35-44 age group participating, down to only a quarter of those aged 65 and older.
3. What strategies should businesses adopt to increase social media shopping engagement across different age demographics?
   • Businesses should focus on creating engaging content for younger users (18-34) while simplifying the process and addressing trust issues for older consumers to increase engagement in social shopping.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief reveals who is purchasing through social media, highlighting key age demographics. It shows the dominance of younger shoppers in social commerce and a gradual decline in engagement with age. Businesses can leverage these insights to tailor social media strategies and maximize e-commerce opportunities across age groups.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.