Insight Brief: Which Generation Abandons Online Purchases Most Due to Lack of Trust?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. Which generation abandons online purchases most due to lack of trust?
   • Gen Z leads with 42% abandoning purchases over trust concerns, making them the most distrustful generation online.
2. How does trust impact Millennials and Gen X purchasing behavior?
   • Nearly 29% of Millennials and 32% of Gen Xers abandon online purchases when trust signals are missing.
3. Are Baby Boomers less affected by trust issues when shopping online?
   • Yes, only 23% of Baby Boomers abandon purchases due to trust concerns, the lowest among all generations.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to reduce cart abandonment by building trust across generational audiences. Use this to improve online credibility with verified reviews, transparent policies, and consistent content. Increase conversion rates, strengthen brand loyalty, and reduce checkout drop-offs by addressing trust issues that prevent shoppers from completing their purchases.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.