Insight Brief: Where Do Shoppers Prefer to Make Their Final Purchase?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. Where do most shoppers prefer to make their final purchase?
   • Nearly half (49%) prefer a mix of online and physical shopping experiences before finalizing purchases.
2. How many shoppers prefer buying exclusively online?
   • About 29% of shoppers complete their purchases entirely online, valuing convenience and variety.
3. Do physical stores still play a significant role in final purchases?
   • Yes, 22% of shoppers prefer buying exclusively from physical stores, often driven by immediacy and product interaction.

What's Included:

1. Insight Brief (PDF File):
   • Learn how many shoppers complete purchases online, in physical stores, or through a mix of both. Use this to refine your sales channels, improve shopper satisfaction, and guide customers effectively toward completing their purchase journeys.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.