Insight Brief: Where Do Shoppers Most Often Make Their Final Purchase?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. Where do most shoppers complete their final purchase?
   • 65% of shoppers finalize purchases through online marketplaces, while 60% prefer physical retail stores.
2. How significant are retail and brand websites for final purchases?
   • Around 27–28% of shoppers complete purchases on retail websites, brand websites, or shopping search engines.
3. Are emerging digital channels like social media and voice shopping widely used for final purchases?
   • No, these channels remain limited, with only 18% using social media, 6% using delivery apps, and 9% using voice-enabled shopping.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to optimize product listings and in-store experiences to match where shoppers most often make their final purchase. Use this to improve marketplace performance, enhance physical retail engagement, and strengthen direct website sales while selectively investing in emerging digital channels for targeted growth and future opportunities.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.