Insight Brief: Where Do Shoppers Go to Research Products After Discovery?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. Where do most shoppers go to research products after discovery?
   • About 66% of shoppers turn to search engines first, making them the dominant research channel.
2. How important are online marketplaces and physical stores in product research?
   • Nearly half of shoppers (47%) use online marketplaces like Amazon or eBay, and the same percentage visit physical stores for further research.
3. Do social interactions influence shopper research behavior?
   • Yes, 37% of shoppers rely on friends and family recommendations, while 32% engage with social media platforms like Instagram, TikTok, and YouTube during product research.

What's Included:

1. Insight Brief (PDF File):
   • Learn which online and offline channels influence purchase decisions and how to align marketing efforts accordingly. Use this to focus on the right platforms, improve shopper engagement, and guide customers efficiently toward making confident purchase decisions.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.