Insight Brief : What purchase scenario demands end-to-end tracking amongst shoppers?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. Which region has the highest demand for end-to-end tracking?
   • Latin America, with over 90% of shoppers valuing tracking across all purchase scenarios.
2. Which region shows the least interest in tracking for low-value and high-value items?
   • Europe, where only 72.1% of shoppers value tracking for low-value items and 76.1% for high-value items.
3. What type of purchase do shoppers in the Middle East and Africa prioritize tracking for the most?
   • Gift items, with 86.2% of shoppers valuing end-to-end tracking.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief answers the critical question of how consumer preferences for end-to-end tracking vary across regions and purchase types. It highlights key differences between global markets, helping brands and retailers understand where tracking matters most to consumers, driving more informed decisions on enhancing shopper experiences and transparency.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.