Insight Brief: What Product Page Content Most Influences Shopper?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. What product page content influences shoppers the most when deciding to purchase?
   • Clear pricing (65%) and detailed product content (78%) have the highest impact on shopper purchase decisions.
2. How important is user-generated content in building shopper trust?
   • About 40% of shoppers rely on user-generated content such as customer reviews, photos, and videos to build trust before purchasing.
3. Do shoppers find product comparison tools and videos helpful?
   • Yes, 39% value product comparison charts, and 37% find product videos and brand content influential when making purchase decisions.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to create product pages that increase conversions by using clear pricing, detailed descriptions, authentic user-generated content, and comparison tools. Strengthen shopper confidence, simplify purchase decisions, and reduce return rates by designing content that directly addresses what customers need to make informed buying choices.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.