Insight Brief: What Motivates Shoppers to Click Through From Search Results?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. What motivates shoppers the most to click through from search results?
   • Pricing and discounts (76%) along with quality product images (76%) are the top motivators influencing shopper clicks.
2. How important are customer ratings and shipping options in driving click-through behavior?
   • Customer ratings influence 72% of shoppers, while 68% click when free or fast shipping options are clearly displayed.
3. Do social proof and seller credibility significantly impact shopper clicks?
   • These factors have limited influence, with only 28% motivated by social proof badges and 22% by seller credibility.

What's Included:

1. Insight Brief (PDF File):
   • Learn which factors like pricing, product images, customer ratings, and shipping options drive clicks. Use this to improve product presentation, attract more shoppers, and boost conversion rates by aligning with what customers value most when searching online.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.