Insight Brief: What Factors Influence Shopper Trust in a Brand?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. What are the top factors influencing shopper trust in a brand?
   • Strong brand reputation (24%) and positive customer reviews (23%) are the most influential trust factors for shoppers.
2. How important is product content and pricing in building trust?
   • High-quality product content influences 11% of shoppers, while competitive pricing drives trust for 10% of buyers.
3. Do social media engagement and influencers significantly impact shopper trust?
   • No, only 1% of shoppers trust brands based on social media presence, influencer endorsements, or direct manufacturer sales.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to strengthen shopper trust by focusing on brand reputation, authentic customer reviews, and high-quality product content. Use this to improve customer confidence, increase conversion rates, and drive long-term loyalty by delivering transparency, accurate information, and real customer experiences that resonate with today’s trust-driven consumers.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.