Insight Brief: What Factors Drive Shopper Loyalty to a Brand?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. What is the strongest driver of shopper loyalty to a brand?
   • High product quality is the leading factor, with 73% of shoppers remaining loyal to brands that consistently deliver reliable and durable products.
2. How important are pricing and customer service in building loyalty?
   • Competitive pricing influences 52% of shoppers, while 49% remain loyal due to positive customer service experiences.
3. Do loyalty programs and ethical practices impact customer retention?
   • Yes, 29% of shoppers value loyalty programs, and 22% remain loyal to brands committed to ethical sourcing and sustainability.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to improve customer retention by delivering high product quality, competitive pricing, and seamless shopping experiences. Use this to increase repeat purchases, strengthen brand loyalty, and enhance customer lifetime value by addressing the core drivers that keep shoppers coming back for more.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.