Insight Brief: What Do Shoppers Seek in User Generated Content on Product Detail Pages?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. What do shoppers prioritize most in user-generated content (UGC) on product detail pages?
   • Shoppers primarily look for value for money, with over three-fifths of shoppers prioritizing this aspect in UGC.
2. How does UGC influence shoppers’ perception of product quality?
   • Half of the shoppers focus on the quality of materials mentioned in UGC, using it as a way to assess the durability and effectiveness of the product.
3. What role does UGC play in verifying the accuracy of product descriptions and appearance?
   • Nearly half of shoppers check UGC to ensure the product matches its description, and an equal proportion use UGC to see how the product looks in real life, seeking realistic views beyond professional photos.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief reveals what shoppers seek in user-generated content on product detail pages. It answers critical questions about how UGC influences purchase decisions, focusing on value for money, product quality, accuracy of descriptions, and real-life appearance. Unlock actionable insights to optimize your e-commerce strategy and boost conversions.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.