Insight Brief: The Age Factor - How Generational Differences Shape Reliance on User Generated Content in Shopper Path to Purchase

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How does age influence the reliance on User Generated Content (UGC) in the shopper path to purchase?
   • Younger shoppers, especially those under 35, are more likely to rely on UGC in their buying decisions, while reliance progressively declines with age, particularly after 34.
2. What is the engagement level with UGC among different age groups?
   • The highest engagement is among the 18-34 age groups (50-51%), while the engagement drops significantly in older age groups, reaching 32% for the 45-54 age group and as low as 18% for those 65 and older.
3. What are the marketing implications of generational differences in UGC reliance?
   • Brands and retailers targeting younger audiences should focus on UGC strategies for higher engagement, while alternative approaches may be needed for older shoppers, who are less likely to rely on UGC in their purchasing decisions.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief reveals how generational differences shape reliance on User Generated Content (UGC) in the shopper path to purchase. Discover how younger consumers rely heavily on UGC, while older shoppers show less engagement. Leverage this knowledge to tailor your marketing strategies for maximum impact across age groups.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.