Insight Brief : How often do shoppers stay vs choose competing retailers?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How common is it for shoppers to switch retailers after browsing in different regions?
   • Nearly half of shoppers in Latin America (46.2%) switch retailers, followed by the UK (45%), Europe (44%), and the Middle East & Africa (42.9%). The United States has a lower rate of retailer switching at 35.4%.
2. Which regions have the highest percentage of shoppers browsing without making a purchase?
   • Australia and Canada lead in browsing without buying, with 39% of shoppers in both regions browsing but not purchasing. Europe also has a significant rate of 30.1%.
3. What is the current trend for physical store purchases compared to e-commerce?
   • Globally, only 8.3% of shoppers make purchases in physical stores, with Asia having the lowest in-store purchase rate at just 5.5%, highlighting the dominance of e-commerce across regions.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief reveals how shoppers' behavior varies across regions, answering key questions about retailer switching, browsing without buying, and the shift to e-commerce. It helps businesses understand why customers leave and how to convert browsers into buyers, offering strategies to boost engagement and customer retention globally.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.