Insight Brief : How important is end-to-end tracking to shoppers across regions?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How important is end-to-end tracking to shoppers in different regions?
   • Shoppers in Latin America value tracking the most, with nearly 90% prioritizing domestic tracking, while regions like Europe have slightly lower demand at 77.3%.
2. Are there differences between domestic and international tracking preferences among shoppers?
   • Yes, in most regions, preferences for tracking domestic purchases are slightly higher than for international purchases, though Latin America has a strong preference for both, with 92% prioritizing international tracking.
3. What actions should retailers take based on regional tracking preferences?
   • Retailers should tailor their logistics and communication efforts, focusing on providing reliable tracking in high-demand regions like Latin America and the Middle East and creating clear content around tracking features in regions like North America and the UK.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief answers a key question: how important is end-to-end tracking to shoppers across regions? It reveals preferences for domestic and international tracking, highlighting regional differences. By understanding these preferences, retailers can tailor logistics and communication strategies to meet customer expectations and enhance their e-commerce operations.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.