Insight Brief : How do online reviews influence shoppers across?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How strong is the influence of online reviews in different regions?
   • The influence varies widely, with Latin America having the strongest influence (64.5% "to a great extent"), while regions like the UK and Australia show more moderate influence ("to some extent" for 72-73% of shoppers).
2. Which regions are moderately influenced by online reviews?
   • Regions such as the UK, Australia, Europe, and Canada are influenced "to some extent" by online reviews, showing a more balanced approach where shoppers consider reviews but aren't completely swayed.
3. Where do online reviews have the most extreme influence?
   • Latin America and the Middle East/Africa show the most extreme influence, with over half of shoppers being strongly influenced by online reviews (64.5% and 53.6%, respectively).

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief explores how online reviews impact shopper behavior across different regions. It answers key questions about where reviews hold the most influence, how regional differences shape purchasing decisions, and offers actionable insights for businesses to optimize their strategies based on review influence across global markets.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.