Insight Brief: How Much Time Do Shoppers Spend Researching Before Buying Across Generations?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How much time do Baby Boomers spend researching before buying?
   • 40% of Baby Boomers make purchase decisions within 10 to 30 minutes, favoring quick, straightforward shopping experiences.
2. Which generations prefer spending more time researching before purchasing?
   • Gen Xers (31%) and Gen Zers (28%) typically spend 30 minutes to one hour researching, seeking product comparisons and reviews.
3. Do any generations consistently engage in extended product research?
   • Less than 10% across all generations conduct extended research over several days or more than four hours, usually for high-value purchases.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to align product content with generational research habits and decision-making speeds. Use this to tailor shopping experiences, optimize marketing strategies, and drive faster conversions. Increase shopper satisfaction, reduce bounce rates, and improve loyalty by delivering content that matches how different generations research before purchasing.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.