Insight Brief: How Many Search Result Pages Do Shoppers Actually View Before Buying?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How many search result pages do most shoppers view before making a purchase?
   • Nearly half (45%) of shoppers view up to three pages before buying, indicating that most purchase decisions happen early in the search process.
2. What percentage of shoppers explore beyond the first five pages of search results?
   • Only 10% of shoppers reach page ten, and a mere 5% go beyond that, showing that deep search exploration is rare.

3. What are the key recommendations for retailers based on shopper behavior?
   • Retailers should prioritize product visibility within the first three pages, use clear and concise messaging, and integrate digital and physical shopping experiences to maximize conversions.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief answers a critical question: how many search result pages do shoppers view before buying? Discover shopper behavior patterns and learn how to optimize product visibility and marketing efforts for higher conversions. Perfect for brands and retailers focused on capturing buyers efficiently and boosting online sales performance.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.