Insight Brief: How Long Do Shoppers Spend Researching Products?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How long do most shoppers spend researching products before buying?
   • 61% of shoppers make their purchase decisions within one hour of starting their research.
2. How many shoppers spend more than one hour researching?
   • Only 23% of shoppers spend over an hour researching, with 14% spending between one and two hours.
3. Do some shoppers spend multiple days researching before buying?
   • Yes, a small segment (7%) of shoppers research products over several days, typically for higher-value or complex purchases.

What's Included:

1. Insight Brief (PDF File):
   • Learn how to tailor content for fast or extended research journeys. Use this to optimize product pages, improve content timing, and guide customers efficiently from research to confident purchase decisions. Enhance shopper experience, reduce decision time, increase conversion rates, and boost customer satisfaction by aligning content with real consumer behavior.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.