Insight Brief: How Do Shopping Preferences Differ Across Generations?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How do Millennials and Gen Z prefer to shop?
   • Millennials (53%) and Gen Z (51%) prefer mixing online and physical shopping experiences, valuing flexibility and seamless integration across channels.
2. Which generation shows the highest preference for online-only shopping?
   • Gen X leads in online-only shopping preference at 33%, followed by Millennials at 29%.
3. Do Baby Boomers still prefer shopping in physical stores?
   • Yes, 28% of Baby Boomers prefer shopping exclusively in physical stores, valuing in-person interactions and immediate product evaluation.

What's Included:

1. Insight Brief (PDF File):
   • Learn which age groups prefer online, in-store, or mixed shopping experiences. Use this to tailor marketing strategies, optimize channel experiences, and meet the evolving expectations of Millennials, Gen Z, Gen X, and Baby Boomers for better sales and customer engagement.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.