Insight Brief: How Do Shoppers Discover Products and Brands Today?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How do shoppers discover products and brands today?
   • Shoppers use a variety of channels, including physical retail stores (57%), search engines (49%), social media (43%), and personal recommendations (42%), among others.
2. What digital channels are most effective for product discovery?
   • Search engines (49%) and online marketplaces (47%) are highly effective, with social media (43%) also playing a significant role.
3. How can brands optimize their approach to product discovery?
   • Brands should focus on SEO, optimize product listings on marketplaces, create engaging social media content, and encourage word-of-mouth marketing through customer reviews and referrals.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief reveals how shoppers' behavior varies across regions, answering key questions about retailer switching, browsing without buying, and the shift to e-commerce. It helps businesses understand why customers leave and how to convert browsers into buyers, offering strategies to boost engagement and customer retention globally.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.