Insight Brief : How Crucial is Social Media in Influencing Shoppers’ Decisions?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How important is social media in helping consumers discover new products or services?
   • The brief highlights that over half of shoppers often discover products or services through social media, underscoring its importance in the initial stages of the shopping journey.
2. How does social media influence consumer research and brand engagement?
   • It shows that half of shoppers use social media to research products, and nearly half follow their favorite brands on these platforms, making social media crucial for consumer engagement and decision-making.
3. To what extent does social media directly influence shoppers' final purchasing decisions?
   • Less than half of shoppers state that social media directly influences their purchasing decisions, illustrating the varied yet significant impact it has on driving sales.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief explores how social media influences shoppers' decisions, from product discovery to purchase. It answers key questions on the role of social platforms in consumer behavior, product research, and brand engagement. This brief helps businesses leverage social media to drive consumer interest and purchasing actions.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.