Insight Brief : First Impressions Count - The Power of Shopper Generated Content on Product Pages
$1.99
$1.99
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Data 'N Charts
Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.
Three key questions answered in the insight brief
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What content do shoppers look for first when landing on a product page?
- High-quality reviews are the most sought-after, with 21% of shoppers looking for them first.
- How important are product ratings and reviews in influencing shopper decisions?
- Average star ratings influence 19% of shoppers early on, while details that resonate with their needs and the total number of reviews matter to 13% of visitors. This highlights the significant role of ratings and reviews in shaping purchase decisions.
- What other types of shopper-generated content contribute to building trust and engagement on product pages?
- Shopper photos, Q&A sections, review recency, and brand responses to negative reviews all contribute to building trust. Shopper photos are important to 9% of viewers, while the presence of a Q&A section engages 6% of shoppers.
What's Included:
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Insight Brief (PDF File):
- The Insight Brief answers a key question: What shopper-generated content grabs attention on product pages? Learn how high-quality reviews, star ratings, customer photos, and Q&A sections drive shopper engagement. This essential guide helps brands optimize product pages to build trust, boost engagement, and drive sales effectively.
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Visual Charts (PowerPoint & Image Files):
- Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
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Raw Data (CSV File):
- Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.
Key Features
- Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
- Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
- Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.
PDF, PPT, CSV, PNG
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