Insight Brief : Do shoppers use Social Media for inspiration and purchasing?

Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.

Three key questions answered in the insight brief

1. How do shoppers in different regions use social media for shopping inspiration and purchasing?
   • Shoppers in Asia are most likely to use social media for both inspiration and purchasing, while Latin American shoppers often browse but rarely buy directly. The UK and Canada have lower levels of social media engagement for both inspiration and purchasing.
2. What is the global trend in using social media for shopping inspiration and direct purchasing?
   • Globally, 28% of shoppers always use social media for both inspiration and purchasing, while 42% use it for inspiration but rarely purchase directly.
3. What strategies can businesses use to convert social media inspiration into purchases?
   • Businesses can enhance the buying experience by simplifying the checkout process, offering incentives, and creating content that encourages purchasing, especially in regions like Latin America where many shoppers hesitate to buy.

What's Included:

1. Insight Brief (PDF File):
   • The Insight Brief explores how shoppers globally use social media for inspiration and purchasing. It answers critical questions about regional differences, revealing where consumers browse but hesitate to buy and where they trust social platforms to make purchases. Gain actionable insights to tailor your marketing strategies effectively.
2. Visual Charts (PowerPoint & Image Files):
   • Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
3. Raw Data (CSV File):
   • Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.

Key Features

• Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
• Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
• Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.