Insight Brief: Captivating Shoppers - The Power of User-Generated Content on Product Detail Pages
$1.99
$1.99
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Data 'N Charts
Gain a deeper understanding of today's shopper prefrerencea and behaviour. Use this data to refine your strategies. Enhance your work and empower your team with reliable, reusable insights that can shape your business decisions.
Three key questions answered in the insight brief
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How influential is user-generated content (UGC) on shoppers' purchasing decisions?
- Nearly three-quarters of shoppers trust UGC more than brand-provided content, and over half are unlikely to buy a product without shopper content.
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What types of UGC do shoppers find most important on product detail pages?
- Reviews, Q&As, user-submitted photos, and user-generated videos are among the most important types of content that influence purchasing decisions, with reviews being the most impactful.
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How much time do shoppers spend engaging with UGC before making a purchase decision?
- Shoppers spend over five minutes reading shopper content on average, with this time extending to over thirty minutes for high-priced items.
What's Included:
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Insight Brief (PDF File):
- The Insight Brief reveals how user-generated content (UGC) influences shopper behavior and purchase decisions. It answers critical questions about the power of reviews, Q&As, and user-submitted photos in building trust, boosting engagement, and driving conversions on product detail pages—crucial insights for brands seeking to enhance their e-commerce strategy.
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Visual Charts (PowerPoint & Image Files):
- Professionally designed charts illustrating shopper behaviors across the globe. These charts are available in both PowerPoint and high-quality image formats, making them easy to incorporate into presentations or reports.
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Raw Data (CSV File):
- Access the complete dataset behind the insights. The CSV format allows for easy customization, enabling you to manipulate, analyze, and format the data according to your specific needs.
Key Features
- Download & Keep: Once purchased, the files are yours to keep forever. You can format them, customize them, and reuse them as many times as needed.
- Flexible & Customizable: Easily integrate the charts into your presentations, use the insights for internal strategy, and modify the raw data for deeper analysis.
- Actionable Insights: Discover actionable strategies to optimize the shopper journey, improve digital engagement, and enhance customer loyalty. Perfect for retailers, marketing teams, and consumer brands looking to stay ahead in today's competitive market.
PDF, PPT, CSV, PNG
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